A new report released Wednesday by Apple shows that Nigeria ranks below India but above Brazil in using Apple iPhones.
Apple iPhones are among the most popular and expensive phones in the world. The new report shows that only 6% of Nigerian use the luxurious smartphone.
The survey was carried out based on the difference in business models between the most popular operating systems, Android and iOS.
“Right now, Indian iPhone owners are making up only three per cent of smartphone users – fewer than in most African, Latin American or Southeast Asian nations,” the report said
85.4% of Nigerians use Android phones, while 6.12 per cent use unknown products. Also, 0.34% of Nigerians use Nokia phones and 0.57% use the Linux-based phones, another data from Statcounter revealed.
The study also revealed that 18.64 per cent use iOS 13.5 operating system for iPhones,17.96 per cent use iOS 13.6, iOS. 12.4 are used by 16.53 per cent, iOS 13.3 14.25 per cent, 4.95 per cent have iOS 13.4, while iOS 12.1 is used by 4.09 per cent.
Apple is hoping to boost sales at a time when mid-range and premium smartphone market segments are beginning to grow.
According to the report, Brazil who uses Apple products is 10% , while the number in and China is 20% while its biggest markets is the United States and Japan.
Apple is, however, not satisfied with the low market share in some emerging economies, which means that Apple will never compete for market share on the same level,” it said the survey said.
The company for the first time will be able to open its own stores in the India after having invested in a local production facility.
This is to satisfy Indian foreign direct investment laws which stipulate that foreign companies are not allowed to set-up a retail store in the country if it doesn’t source over 30% of its parts from the local market.
The rule is just one aspect of India’s protectionist economic policy that has in the past limited the brand’s access to its market of over one billion people.
Right now, Indian iPhone owners are making up only three per cent of smartphone users – fewer than in most African, Latin American or Southeast Asian nations,” the survey read.