Listen to this articleGoogle has been hit with one other lawsuit, making it the second main antitrust case against the tech large inside two months.
“I’m proud to announce that the state of Texas is filing a multistate lawsuit against Google for anticompetitive conduct, exclusionary practices and deceptive misrepresentations,” Texas state legal professional normal Ken Paxton stated in a video posted on Twitter.
“Google repeatedly used its monopolistic power to control pricing, engage in market collusions to rig auctions in a tremendous violation of justice”, Paxton stated.
Nine other state attorneys joined within the lawsuit, which primarily accuses Google of exercising management over the real-time auctions that decide how a lot advertisers pay to achieve customers.
The new case is separate from the October lawsuit against Google by the Department of Justice (DOJ), alleging that it abused its dominance in on-line search and promoting to stifle competitors and hurt customers.
“This Goliath of a company is using its power to manipulate the market, destroy competition and harm you, the consumer… these actions harm every person in America,” Texas State legal professional stated within the new lawsuit.
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In response, a Google spokesperson described the lawsuit as “meritless” and accused the Texas state legal professional of pushing forward “in spite of all the facts.”
“We’ve invested in state-of-the-art advert tech providers that assist companies and profit customers”, Google spokesperson stated in a press release obtained by a number of media sources.
“Digital advert costs have fallen during the last decade. Ad tech charges are falling too. Google’s advert tech charges are decrease than the business common. These are the hallmarks of a extremely aggressive business. We will strongly defend ourselves from his baseless claims in court docket,” the spokesperson stated.
Politico reported yesterday that one other group, a coalition of states led by Colorado and Nebraska are planning to file a separate criticism against Google. They criticism is anticipated to accuse the corporate of unfairly modifying its search engine to spice up outcomes for its personal merchandise whereas disadvantaging outcomes for opponents.
Last week, Facebook was hit with massive antitrust lawsuit by the U.S authorities and 46 states, accusing the corporate of utilizing its dominance and monopoly energy to crush smaller rivals, on the expense of customers.
