Reddit surprised keen-eyed viewers of the Super Bowl who saw when a 5-second ad popped up on the screen. The Ad referenced Reddit’s involvement in last week’s GameStop and AMC Entertainment stock market frenzy.
“If you’re reading this, it means our bets paid off,” the message read. “One thing we learned from our communities last week is that underdogs can accomplish just about anything when we come together around a common area.”
The ad referenced Reddit’s WallStreetBets forum, whose members pushed up GameStop stock price and caused the mass buying spree among investors, resulting to huge gains for some in the Reddit crowd and billions of losses for Hedge funds managers.
Super Bowl ads are historically expensive. The price of a 30-second ad this year was $5.5 million, according to Variety. This means that Reddit paid about $915,000 for the five-second advert.
“Powerful things happen when people rally around something they really care about. And there’s a place for it. It’s called Reddit,” the end note read.
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What just happened? pic.twitter.com/DypRp6DeQt
— Reddit (@reddit) February 8, 2021