Reddit stunned keen-eyed viewers of the Super Bowl who noticed when a 5-second ad popped up on the display screen. The Ad referenced Reddit’s involvement in final week’s GameStop and AMC Entertainment stock market frenzy.
“If you’re reading this, it means our bets paid off,” the message learn. “One thing we learned from our communities last week is that underdogs can accomplish just about anything when we come together around a common area.”
The ad referenced Reddit’s WallStreetBets discussion board, whose members pushed up GameStop stock worth and triggered the mass shopping for spree amongst traders, ensuing to very large features for some within the Reddit crowd and billions of losses for Hedge funds managers.
Super Bowl adverts are traditionally costly. The worth of a 30-second ad this yr was $5.5 million, in accordance with Variety. This signifies that Reddit paid about $915,000 for the five-second advert.
“Powerful things happen when people rally around something they really care about. And there’s a place for it. It’s called Reddit,” the tip be aware learn.
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