Listen to this articleTwitter on Wednesday stated it is exploring a characteristic that may enable users to receive suggestions, or digital payments, from their followers.
The characteristic would enable Twitter users to tip different users who present unique content material, in change for a reduce of the gratuity, based on a report from Bloomberg.
The new characteristic will even embrace charging a payment to have entry to Tweetdeck and charging a payment for superior person characteristic like “undo send.”
TweetDeck is a well-liked different to the principle Twitter web site and cell app with a dashboard that permits users to effectively handle a number of accounts. The service is primarily focused at skilled creators on the positioning.
Twitter’s Chief Executive Jack Dorsey stated on Wednesday the characteristic would assist the corporate earn extra money from its 192 million day by day users.
“I think the first thing we want to focus on is that economic incentive to people who are contributing to Twitter,” Dorsey stated throughout digital Goldman Sachs Technology and Internet Conference.
Twitter, which presently generates earnings primarily from promoting, expects that the person tipping and content material subscription options would assist it diversify income.
The Social Media firm has grown at a slower fee in comparison with opponents akin to Facebook and Snap Inc, which is among the many explanation why it is exploring numerous methods to diversify and cut back dependence on promoting.
Ned Segal, the corporate’s Chief Finance Officer stated {that a} subscription choice of some type would supply gross sales ‘durability,’ and that recurring income is extra constant than promoting spending. He additionally famous that Twitter was not solely “very, very early” in exploring a subscription service, but additionally deliberate to be choosy about how it goes ahead.
“We have a really high bar for when we would ask consumers to pay for aspects of Twitter,” Segal said.
Last month, Twitter purchased e-newsletter startup Revue. The firm hopes Revue will appeal to users eager to create long-form content material.
