Amazon has been suspiciously quiet about ‘The Rings of Power’ viewership in the 2 weeks since the first season concluded

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“The Lord of the Rings: The Rings of Power.”

  • Amazon has however to share viewership numbers on its “Rings of Power” finale, weeks later.
  • The solely level out of the current’s effectivity in its quarterly earnings report reused an earlier stat.
  • The current has however to cross the obscure 100 million viewers milestone it teased three weeks in the previous.

Something was suspiciously absent from Amazon’s quarterly earnings launch Thursday: any new viewership numbers on its standing “Lord of the Rings” sequence, “The Rings of Power.”

It’s been nearly two weeks since the first season of the current, which value heaps of of hundreds and hundreds of {{dollars}} to make, concluded on October 14th. Amazon has however to launch any viewership numbers on the finale, and the earnings launch printed Thursday repeated a obscure stat that the agency first teased larger than three weeks prior.

On October 4, Amazon Studios boss Jennifer Salke said in a splashy Variety cover story that the current was “cresting toward 100 million customers having watched it.”

The current was solely talked about one time in Amazon’s quarterly report on October 27, reiterating that the current was “closing in on 100 million viewers to date.”

That signifies that Amazon has however to cross that threshold — larger than three weeks after first touting the squishy amount as an achievement.

Questions of the sequence’ endurance

The rising silence on Amazon’s half begs the question as as to if the agency observed a drop-off of viewers after the two-episode premiere.

Amazon said that 25 million viewers worldwide watched the two-episode premiere in its first day. A (*2*) on creators J.D. Payne and Patrick McKay later well-known that 12.6 million viewers watched the premiere in the US in the first 4 days.

Weekly Nielsen streaming figures, primarily based totally on minutes seen on associated TVs (so not laptops), have given an excellent thought of the current’s viewership in the meantime. Nielsen confirmed with Insider that 7.4 million US viewers watched the third episode in its first weekend.

They have been first fee figures. But “The Rings of Power” has moreover confronted the rising pains of a extraordinarily expensive sequence primarily based totally on beloved IP.

Still, Amazon said “Rings of Power” in its first two months has pushed “more Prime signs-up globally than any other Amazon original.”

But viewers response was harsh, with the current receiving a 39% Rotten Tomatoes viewers ranking (nevertheless an 85% critic ranking). Amazon has contested that the current was “review bombed,” in which people purposely try and lower a movie or current’s individual scores, usually for racist or sexist causes.

Indeed, racist followers criticized the undeniable fact that Black actors have been having fun with some characters, nonetheless it is not attainable to know the means widespread the consider bombing was. For what it’s value, the current has a decent-but-not-spectacular 3.4 star rating (out of 5) on Prime Video itself — the place Amazon paused reviews for a week after the premiere to weed out trolls.

And it appeared largely overshadowed by HBO’s own fantasy series “House of the Dragon,” which didn’t appear to face the an identical headwinds with indignant followers.

(*2*) reveals that “House of the Dragon” exceeded “Rings of Power” in curiosity after each episode premiered, and the latter’s peak curiosity was far beneath the former.

The distinction in curiosity in every sequence was moreover mirrored in social-media dialog. The #HouseoftheDragon hashtag on TikTok has over 7 billion views, whereas the #TheRingsofPower hashtag has nearly 800 million. It might probably be in consequence of “Rings of Power” struggled to attract young viewers that drive on-line engagement; in holding with Nielsen information launched earlier this month, 71% of its viewers was 35 years or older.

HBO said this week that “House of the Dragon” was averaging 29 million viewers per episode.

The agency wasted no time touting the viewership of the season one finale of “House of the Dragon.” The day after it was launched, HBO revealed it had been watched by 9.3 million people.

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