- Ugg appears to be making a comeback this fall after initially gaining recognition in the early 2000s.
- Deckers Outdoor Corp, which owns Ugg, reported the brand’s gross sales elevated by $28.1 million year-over-year in its most up-to-date quarter.
- I visited an Ugg retailer in New York City to see what enterprise has been like.
As cooler climate begins to set in, you’ll have seen a model development from the early 2000s resurfacing amongst your mates and celebrities like Bella Hadid and Keke Palmer: Ugg boots.
In October, Deckers Outdoor Corp, which owns shoe retailers like Ugg and Hoka, reported a Q2 web gross sales enhance of 21.3% to $876 million. Ugg was the model at the forefront of earnings, with web gross sales leaping from $448.4 million from the identical time final yr to $476.5 million.
Source: Deckers Brands
This resurgence begs the query: are Uggs really back? With that in thoughts, I determined to go to an Ugg retailer in New York City to see if the model really is prospering as soon as once more.
I went to the Ugg retailer positioned in the Oculus at One World Trade Center.
Walking by the World Trade Center’s doorways, I was instantly greeted by the hustle and bustle of enthusiastic customers.
It took me about quarter-hour to search out the Ugg retailer tucked in the nook of a balcony stage.
The modern 3,482 square-foot Ugg retailer first opened in 2017, virtually 40 years after the firm was initially launched.
An indication encouraging clients to hitch the Ugg rewards program to obtain transport perks, retailer bonuses, and a $20 coupon was arrange by the entrance.
The retailer was brightly lit and had glass show cabinets for customers to browse.
On the back wall, a blue and orange gradient helped set a stress-free environment.
I was stunned by the retailer’s massive choice of attire, since I’d beforehand solely thought of Ugg to be a shoe model.
There was a rack of Ugg puffer jackets for patrons searching for the colder months.
A pair of blue knitted hand heaters additionally caught my consideration.
Along with winter garb, the retailer additionally sells extremely comfortable bathrobes.
The cabinets close by had fluffy slippers and blankets on show.
I peeked into the spacious dressing room open to clients. There have been a number of massive mirrors towards the wall for customers to make use of whereas making an attempt on the Ugg garments.
Large wood tables have been set as much as showcase the retailer’s essential attraction: its shoes.
The location carried boots in all shapes and sizes, together with the brand’s Bailey Bow II boots full with ribbons, which retails for $200.
There have been additionally newer designs, like the Tazz Platform Slippers, which have not too long ago grown in recognition and are priced at $120 …
… in addition to a cheaper yellow clog model for $80.
The retailer additionally carries Ugg sneakers that value $120 a pair.
On the reverse wall from the ladies’s clothes and shoe part are the menswear choices.
While Ugg will not be stereotypically thought of as a males’s clothes and shoe model, the retailer really carried a respectable selection of males’s lengthy sleeved shirts, sweatpants, and boots.
I significantly appreciated these crimson males’s Tasman slippers and was disillusioned when a retailer affiliate advised me they did not carry the colour in ladies’s sizes.
The males’s clothes and footwear appeared to solely have a couple colour choices accessible, like black, crimson, and navy blue.
Once I’d checked out the whole retailer, I got here throughout the kids’s part on my approach out.
The shoes have been priced between $55 and $150 relying on the model, which appeared on the larger finish for youths’ shoes.
After going to the Ugg retailer, which felt like an upscale retail expertise, I’m not stunned that the firm has been efficiently drawing clients in and rising its earnings.
Whether you’re keen on Uggs or hate them, there is no such thing as a denying that the model is efficiently making a comeback.
Read the unique article on Business Insider