Customers sue California marijuana company for false promoting. The plaintiffs say the weed wasn’t strong sufficient.

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Prerolled joints
Prerolled joints are displayed alongside marijuana paraphernalia.

  • Two prospects are suing a California marijuana company for false promoting.
  • The class motion lawsuit claims a variety of prerolled joints had decrease THC content material than was marketed.
  • The lawsuit refers to a Weed Week report, which accuses the company of inflating the THC content material by as much as 19%.

Two prospects are suing a California marijuana company for false promoting, arguing that the weed was not as strong as the label declared, USA Today reported.

The class motion lawsuit was filed in Los Angeles County Superior Court on October 20 in opposition to DreamFields Brands, Inc. by Jasper Centeno of Long Beach and Blake Wilson of Fresno.

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In the grievance in opposition to the marijuana company, it’s alleged that the plaintiffs purchased “Jeeter” prerolled joints which had a real THC content material decrease than was marketed.

THC, or tetrahydrocannabinol, is the major energetic ingredient in marijuana which makes customers really feel excessive.

The grievance mentioned that labels on the DreamFields Brands “Jeeter” merchandise declare to have a “very high” THC content material, permitting the company to cost premium charges for the merchandise as a result of “cannabis consumers generally prefer and are willing to pay more for high-THC cannabis products.”

However, it’s alleged in the grievance that testing at impartial labs confirmed the true THC content material to be “materially less” — under the 10% margin of error that’s allowed — than the quantity labeled. 

The lawsuit refers to testing carried out by Weed Week, a cannabis-interest media outlet, which reported that a few of Jeeter’s merchandise had been labeled as having as a lot as 46% THC, however solely had between 23 and 27% THC.

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“Defendants are systematically overstating the THC content to deceive consumers into thinking that the effects of their prerolls are more potent than they truly are,” the grievance mentioned. “This is false and misleading.”

The grievance mentioned the plaintiffs had been “misled and harmed” by the inaccurate labeling. It accuses the company of unfair competitors, false promoting, and negligent misrepresentation. The plaintiffs are searching for damages, together with restitution, an injunction in opposition to the company, and legal professional charges.

A spokesperson for Jeeter, the subsidiary of DreamFields Brands, advised Insider in a press release: “Let us get straight to the point. The false allegations regarding us misrepresenting our THC levels are wrong. These untrue allegations are a sad way to discredit our brand & business practices for sensational news and extortionary financial gain.

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“As a frontrunner in our business, we problem any individual and establishment to reveal the place we’ve got been out of compliance in representing our THC content material.”

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