Elon Musk says ‘Twitter obviously cannot become a free-for-all hellscape’ without consequences in bid to calm advertisers

• Elon Musk tweeted out a message to Twitter’s advertisers on Thursday.
• He stated he needs Twitter to embrace free speech, however that it might’t flip into a “hellscape” without consequences.
• Musk’s $44 billion deal to purchase the social-media platform is predicted to shut by Friday. 

Elon Musk on Thursday gave his most detailed clarification but as to why he is shopping for Twitter for $44 billion. 

“There has been much speculation about why I bought Twitter and what I think about advertising. Most of it has been wrong,” Musk stated in a message to Twitter’s advertisers posted to the social-media platform.

He went on to clarify that he purchased Twitter to create a platform for wholesome debate and to stem polarization between the left and proper. But he assured advertisers that there will probably be some limits to free speech on the web site. 

“That said, Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!,” he stated, including that “our platform must be warm and welcoming to all.”

—Elon Musk (@elonmusk) October 27, 2022

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Advertising is important to Twitter’s enterprise, and Musk’s observe signifies that — assuming his deal to purchase the corporate closes — he needs to make certain advertisers aren’t scared off the platform.

Musk has made feedback in the previous that could possibly be regarding to advertisers.

Musk has known as himself a “free-speech absolutist” and has prompt that he would loosen content material moderation on Twitter after taking management. He told the Financial Times in May that he would reinstate former President Donald Trump’s Twitter account, which was eliminated after the January 6 riot on the US Capitol. He known as that call “morally wrong and flat-out stupid.”

The Tesla CEO and world’s richest individual provided to purchase Twitter in April, then backed out of the deal. After months of authorized drama, the acquisition is again on and is predicted to shut by Friday, in accordance to a deadline imposed by a Delaware choose. Neither camp has formally introduced that the deal has closed.