How the mounting popularity of Formula 1 relies on continuous innovation in the live broadcast experience

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Several cars competing in an F1 race at night
  • The final two years have seen record-breaking development for Formula 1, as international viewership soared.
  • The supply and high quality of the live broadcast experience at the moment are extra very important than ever.
  • Broadcast connectivity companion Tata Communications leveraged its substantial experience to rise to the problem.

Following a two-year break resulting from pandemic restrictions, the 2022 Singapore Grand Prix returned to the Formula 1 race calendar at the begin of October, attracting a crowd of 302,000 — the highest attendance in the race’s 13-year historical past.

But it wasn’t simply spectators trackside that have been breaking information: TV audiences throughout the globe additionally reached new heights. In the US, broadcaster ESPN reported an enormous rise in native viewers, with simply over 1 million followers tuning in to the Singapore occasion, representing an 80% improve from the final time the race was held in 2019. 

These numbers mirror F1’s persevering with development in popularity, which has seen TV audiences skyrocket in latest years. For the 2021 season, the cumulative TV viewers for the 22-race schedule was 1.55 billion — a soar of 4% in comparison with the earlier 12 months, persevering with an upward development for the sport.  

The surge in viewers numbers is little question in half due the persevering with growth of F1 into new markets and new demographics. At the similar time, nevertheless, continuous enhancements in the high quality and supply of the live TV experience are quick changing into a game-changer for armchair viewers, and have helped F1 emerge from the pandemic as one of the world’s most fun live broadcast franchises. 

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This is the place Tata Communications is ready to flex its experience. The international digital ecosystem enabler has been the official broadcast connectivity supplier of F1 since 2012, and is liable for the advanced tech operations that underpin the supply of live race content material to many thousands and thousands of properties round the world.

Amur S Lakshminarayanan in a suit and red tie in front of a gray background
Amur S Lakshminarayanan, MD and CEO at Tata Communications

According to Amur S Lakshminarayanan, MD and CEO at Tata Communications, this mixture of sporting spectacle and technological innovation is a transparent win-win for race followers. “We will be empowering Formula 1 to transform how content gets produced and delivered, and secondly, it will also support Formula 1’s drive of agility and sustainability.”

Tech credentials powering broadcast success

Given the scale of F1 operations and the problem of working from a brand new geographic location for each race, ensuring every live occasion is broadcast seamlessly, in real-time, and with none hitches is a fancy feat. 

Tata Communications transfers greater than 100 video feeds and over 250 audio channels from race venues to F1’s UK-based manufacturing centre, then to viewers’ TV screens — all in lower than 200 milliseconds.

“The F1 and Tata Communications partnership is an improbable feat of engineering that brings the magic of race day to our screens,” mentioned Amitabh Sarkar, Tata Communications’ vice chairman and GM for Asia Pacific, Japan, and China. (*1*) 

It is a mammoth activity for positive, however one made simpler by the firm’s spectacular credentials. 

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Tata Communications is one of the world’s main gamers in the fast-growing digital economic system, with a buyer base that features over half of the Fortune 500 companies. In addition, it operates the most superior subsea fibre community, carrying round 30% of the world’s web routes, and is liable for connecting 4 out of each 5 cellular subscribers globally. 

Amitabh Sarkar stands in a suit jacket and striped shirt and smiles at the camera
Amitabh Sarkar, Vice President and General Manager at Tata Communications

The firm has deep live sports activities broadcast experience, because of its Media and Entertainment Solutions division — an end-to-end media ecosystem which offers a complete vary of options for broadcasters, content material homeowners, and video streaming firms. 

Aside from F1, Tata Communications additionally companions with quite a few different sports activities and leisure franchises. For instance, it really works with the Indian Premier League (IPL) to ship one of the most-watched sporting occasions in the world — 60 live cricket matches happening in 9 cities over 50 days. The firm has additionally been powering the MotoGP World Championship live broadcasts since 2017, serving to to ship over 28,000 hours of live broadcasts per season. 

“Our specialist team of experienced media services personnel integrates seamlessly with sports production crews across the world, supporting live events that reach hundreds of millions of fans,” mentioned Lakshminarayanan. “We bring together a range of global technologies and cutting-edge expertise to provide a tailored service based on the needs of our customers.”

How tech innovation is delivering a extra sustainable F1

Earlier this 12 months, Tata Communications and F1 introduced a brand new, multi-year strategic collaboration, which is able to see the companions proceed to evolve the TV experience for international followers.

“We were delighted to welcome Tata Communications back as a partner following previous successes,” mentioned Stefano Domenicali, president and CEO of Formula 1. “They have been an integral part of our growth journey over the last decade, and we completely trust their expertise and abilities to deliver what we need for our fans.”

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Tata Communications’ suite of progressive media and tech options will likely be essential not solely to the ongoing success of live F1 race broadcasts, but additionally to the well being of the planet.

In 2019, F1 launched its first-ever sustainability technique, with the bold goal of having a net-zero carbon footprint by 2030. The initiative will cowl the Formula 1 automobiles and on-track exercise, in addition to wider race and broadcast operations, which incorporates the new collaboration with Tata Communications.

Key to that is the 2020 introduction of a remote-broadcast mannequin, whereby a lot of the manufacturing work is offloaded to a everlasting, UK-based web site. Previously, the manufacturing hub travelled with F1 to races round the world, which was not solely a logistical problem but additionally a big addition to the operation’s carbon footprint. 

Tata Communications’ new broadcast mannequin has delivered round a 34% discount in the group’s travelling freight, which has lessened the environmental affect. 

“Tata Communications’ connectivity continues to support F1’s drive for agility and sustainability, with remote production introduced in 2020 — part of our aim to be net-zero carbon by 2030,” mentioned Domenicali. “We’re excited to grow together in the future and share the incredible journey Formula 1 is on.”

Find out more about how Tata Communications is bringing the F1 experience to fans worldwide. 

This submit was created by Insider Studios with Tata Communications.

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