Pizza Hut has unveiled a new product known as Melts, which is available in 4 varieties.
It’s mainly a folded-up slice stuffed with varied toppings, and it is meant to enchantment to prospects as a transportable, personal-size snack or meal.
I tried Melts and discovered they can beat out pizza when it comes to convenience however could fall brief in different areas.
Pizza Hut introduced a new addition to its menu final week, and it isn’t fairly pizza.
Introducing Pizza Hut Melts. Each order comes with two folded slices on the chain’s signature Thin ‘N Crispy crust, filled with cheese and varied toppings and served with a dipping sauce on the aspect.
There are 4 sorts of Melts, two of that are impressed by pizza flavors and two of which take after sandwich choices. Each order is $6.99 and comes with two items and a aspect of sauce for dipping.
“We like to say – pizza is for WE, Melts are for ME because sometimes you want the delicious taste of pizza all for yourself without having to order and share an entire pie,” stated Lindsay Morgan, Pizza Hut’s chief advertising and marketing officer, in a press launch.
“With Melts, now there’s a new way to get the bold flavors of your favorite pizza – or what you might get on your favorite sandwich – just for you, whenever and wherever you want,” she added.
David Graves, the president of Pizza Hut US, informed Insider the Melts are a “modern handheld” that capitalize on a few modifications in prospects’ consuming behaviors.
For one factor, persons are turning into extra serious about snackable meals as they often eat outdoors of conventional meal occasions now. For snacks, many individuals need one thing transportable and easy-to-eat.
The Melts, Graves says, are a method Pizza Hut is leaning into “newstalgia.”
“It’s about bringing all the signature flavors of Pizza Hut to the way modern people want to eat today,” he stated.
I sampled every of the Melts at a current tasting occasion previewing them earlier than their launch. Here’s what I thought:
First up was the Buffalo Chicken Melt, which got here with buffalo sauce and ranch on the aspect for dipping.
This Melt is stuffed with hen, onions, buffalo sauce, and, after all, cheese.
I did not suppose it had a lot Buffalo taste or hen by itself, and it was a bit dry, however the sauces undoubtedly helped and the crust was properly crispy. Overall, this was undoubtedly my least favourite of the 4 Melts.
Next, I tried the Chicken Bacon Parmesan.
The accompanying dipping sauce for this Melt is ranch.
This one is filled with items of hen and bacon, in addition to Alfredo sauce and, naturally, cheese.
Compared to the Buffalo Chicken Melt, this one was noticeably saltier and had extra taste and moisture by itself with out the aspect sauce. I appreciated the addition of the bacon items inside, which appeared extra plentiful than the hen. This was undoubtedly a step up from the Buffalo Chicken Melt.
Then it was time for the Pepperoni Lover’s Melt, which comes with marinara sauce.
Unsurprisingly, the contents of this Melt are simply pepperoni and cheese.
My favourite a part of this Melt was the crispy cheese oozing out of the aspect. There was simply the correct amount of toppings for the quantity of crust, which was good and crispy.
Now for the fourth and ultimate Melt: the Meat Lover’s, which additionally comes with marinara sauce on the aspect.
Biting into the Meat Lover’s Melt, you will discover 4 completely different meats — pepperoni, ham, Italian sausage, and bacon — and, you guessed it, cheese.
This was essentially the most stuffed up to now, with loads of meat inside.
For me, the Meat Lover’s ties with the Chicken Bacon Parmesan for the highest spot.
Thinking extra broadly of all of the Melts, they’re all dusted with oregano and parmesan on prime, which I thought was a good addition visually and taste-wise. All 4 Melts additionally had a pleasantly crispy crust on each the highest and backside sides.
Overall, I suppose the Melts beat out a personal pizza in convenience issue.
They’re simpler to eat, with no toppings falling off as a result of they’re contained by the crust, and thus extra transportable. I additionally appreciated having the ability to dip the Melts and the sorts of dipping sauces obtainable, in contrast to simply the same old ranch that some individuals have with pizza.
At the identical time, the trade-off, after all, is the relative lack of customization obtainable for the product as a entire: If you need extra choices for the kind of crust, sauce, or toppings, a pizza would undoubtedly be the way in which to go. I did additionally miss the stretchy pull of cheese you may discover on a common slice of pizza; that was largely missing right here. And at $6.99, Melts additionally seem to be barely costlier than a personal pan pizza.
As a part of the Melts launch, Pizza Hut is operating a digital sweepstakes.
“In a world that promotes the oversharing of information, photos, personal stories and journeys, Pizza Hut decided to go the opposite direction to empower people’s desire to ‘go solo’ and indulge in their own craving with this new individual-focused menu item,” the press launch says.
You can go to meltsarenotforsharing.com to signal a Melts Disclosure Agreement, or “MDA,” agreeing not to put up about the product on social media, and 250 individuals will be chosen at random to obtain $100 present playing cards. There’s no buy needed, and the deadline to enter is October 30.
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