Apple and Huish devise clever pricing model for divers with Oceanic+ app

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Oceanic+, developed by Huish Outdoors, made a splash at this yr’s Apple Fall Event in September, when Apple pulled a shock new be careful of its proverbial hat, the Apple Watch Ultra. One of the surprises was that the $800 watch is rated for leisure scuba diving, enabling homeowners to take it underwater to 40 meters or 130-ish toes.

Pre-installed on the watch is a Depth app, which reveals depth, water temperature and a number of different issues. As a scuba diver, nevertheless, you want greater than that. To keep away from decompression illness (the bends), you want a dive pc that logs how lengthy you keep at sure depths. The exact devices measuring and logging depth and time, paired with an algorithm, makes up a dive pc. This is fairly specialised stuff, and it is smart that Apple determined to accomplice with an exterior provider — on this case the scuba veterans at Huish Outdoors.

I reviewed the app and watch combo, however I needed to speak concerning the pricing model and the way it, in itself, is a recreation changer for scuba divers.

You can hire a dive pc from most dive outlets, in fact, however this comes with some (very slight) threat: If the pc was utilized by one other diver the day earlier than, their dive profile would possibly affect yours. The worst that may occur is that the pc believes that you’ve got much less no decompression time than you actually do. In different phrases: You might need to do shorter, shallower dives.

Because of this, and a number of different causes, critical divers often have their very own dive computer systems. The subject is that these typically lay round for lengthy stretches of time. Turning as much as go diving, solely to find that the battery in my dive pc is low, is frighteningly widespread each for a lot of my fellow divers and for myself. When that occurs, you find yourself scrambling to get a substitute battery (not trivial, because the dive pc must be re-sealed correctly afterwards, and not everybody has the precise instruments to try this), or hire a dive pc and carry that with you as a backup.

A Scuba diver observes that the goal 30 minute dive time alarm has been reached. Image Credit: Bang Bang Studios

The Oceanic+ app has numerous options out there for free:

  • Snorkeling
  • Gauges
  • Depth meter
  • Max depth monitoring
  • Last dive time
  • Maximum elapsed time
  • Total exercise time
  • GPS location for an actiity
  • Logbook
  • Cumulative lifetime dive time
  • Total variety of dives
  • Deepest dive
  • Longest dive
  • Dive rankings (you’ll be able to charge your dive and specifics concerning the dive)
  • Sharing actions to social networks
  • Storing footage

To get its superior options, nevertheless, you must pony up for a subscription. This is the place issues get clever. Renting a dive pc from a dive store can value anyplace from $5-$30 per day, and only a few divers would select to go with out as of late.

This is the place the Oceanic+ makers did one thing clever. Instead of solely having very long-term subscription plans (resembling $80 per yr, for instance), the app makers devised shorter plans that go well with divers extraordinarily effectively:

  • $4.99 per day
  • $9.99 per 30 days
  • $79.99 per yr
  • $129 per yr for “family share” as much as 5 individuals.
Oceanic+ pricing

You subscribe to the app for a day, month, or yr through the Oceanic+ iPhone app. Image Credit: Huish Outdoors

Assuming you have already got an Apple Watch Ultra, the above turns into a no brainer. For the identical worth as the most affordable dive pc rental I might discover, you should utilize your present Apple Watch as a dive pc. Most dive journeys final lower than a month, so for $10, you’re lined for as a lot diving as you’ll be able to abdomen. And when you’re planning multiple dive journey in a yr, you’ll be able to shell out a bit additional.

The cool factor concerning the options which might be added while you subscribe is that they’re solely strictly wanted when you find yourself actively diving. If you simply need to refer again to your previous dives when you’re safely again at house, that’s made potential by the free app.

The paid app provides the next options:

  • Tissue loading – the bit you must keep away from decompression illness
  • Decompression information – that’s the half you must keep protected as you’re within the water, and calculates the floor intervals, and the time it takes earlier than you’ll be able to safely fly in an airplane after you’ve been diving
  • Community dive situations – water temperature, visibility, and currents, and so on.
  • Local 3-day climate forecast for your dive websites
  • Local 3-day temperature forecast for your dive websites
  • UV index

Of course, not everyone can be falling over themselves to spend $800 on the Apple Watch Ultra, however for those that did for the diving function, the times of getting to make use of a rented dive pc could also be counted. If you’ll be able to afford to purchase the watch, the pricing plans imply that you simply’d be loopy to spend greater than you must so as to go meet some fish.

Apple and Huish devise clever pricing model for divers with Oceanic+ app by Haje Jan Kamps initially revealed on TechCrunch

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