Mozilla revamps its read-it-later app Pocket with new tabs and curated recommendations

Share to friends
Listen to this article

Pocket, a preferred read-it-later app acquired by Mozilla in 2017, is rolling out two main modifications to its cell studying experience, because it faces new competitors from startups like Matter and open-source alternate options like Omnivore. The firm in the present day is revamping key options, together with its Home tab and its “My List” tab, which is now being rebranded as “Saves.”

The modifications are geared toward making Pocket not only a greater software to meet up with your studying, however also a spot the place you possibly can uncover more to learn via “high-quality recommendations,” Mozilla says.

Typically, people use Pocket to save articles they wish to learn later, typically by way of an internet browser extension that syncs your saved objects to Pocket’s internet and cell app, the place you possibly can both learn or playback the article as audio. The app works nicely as a alternative for utilizing browser bookmarks to save issues to learn or — as is widespread these days — texting articles to your self for later studying. Instead, Pocket organizes your saved objects into its own interface, permitting users to also mark their saves as favorites, add highlights or transfer learn objects to an archive, amongst different issues.

With the update, Pocket will now achieve a brand new Home tab which mixes entry to not too long ago saved objects alongside editorial suggestions. At the highest of the display, readers will be capable to view their most up-to-date saved merchandise and click on a button to “see all,” in the event that they wish to flick thru their to-read record. However, the Home tab will function a group of Editor’s Picks, as nicely, in addition to suggestions from particular classes, like expertise, journey, or science, for instance.


This curated studying experience might assist to handle the risk from Matter, a more recent read-it-later app, backed by $7 million in Series A funding. Matter is an advanced model of the read-it-later experience that also helps newsletters and subscriptions and contains an energetic studying community the place advisable articles are shared and mentioned. While Pocket’s update doesn’t embrace the same social elements, it does supply a way for users to increase their pursuits by discovering new issues to learn in the app — and with the Home tab update, these strategies at the moment are organized more centrally in the primary tab, permitting for less complicated three-tab as a substitute of four-tab navigation.

Another change to the app is to the My List tab which is now being called, more merely, “Saves.” Here, Pocket is responding to user suggestions with a redesign that enables users to filter tales by tags, favorites, and highlights. It will also be potential to bulk edit objects or archive learn articles with a brand new toggle.

Mozilla says these enhancements took place after spending time with users last year to be taught more about the way it might enhance the Pocket experience, particularly on Android. As a end result, it’s rolling out the update to Android users first — and since it’s already in the method of refreshing the iOS app. The firm expects to ship the options to its iOS user base alongside the app revamp’s later this year.

Image Credits: Pocket

Despite serving a distinct segment viewers of frequent on-line information readers who must save longer articles for later studying, Pocket nonetheless has a faithful certain base of round 2 million month-to-month energetic users, and an undisclosed, however smaller, variety of premium subscribers. Last year, Google awarded the app as one in every of its “Best apps of 2022,” particularly for its pill experience. The firm also counts 4 million subscribers to its publication, Pocket Hits. Pocket’s broadest attain, nevertheless, took place post-acquisition, as its 8.8 billion studying suggestions are offered in the Firefox New Tab each month, the place they’re seen by 40 million+ users.

The Android update ought to start to roll out in the present day, Mozilla says, with iOS arriving later this year.

Mozilla revamps its read-it-later app Pocket with new tabs and curated suggestions by Sarah Perez initially revealed on TechCrunch


READ ALSO  Copilot lands $10M to help service businesses build digital customer experiences