Meet the typical Amazon customer, a college-educated married woman in the Southeast earning $80,000

• Amazon has 1,285 services in the US and employs more than 1.5 million people across the world.
• Eight in 10 US buyers are Amazon clients, and so they place a median of 74 orders per year.
• Amazon’s common buyer is a white lady in the Southeast who earns more than $80,000 per year.

Amazon sells stuff on-line. Maybe you’ve got heard of it.

The ecommerce giant is the second-largest retailer in the world, making internet product gross sales of $242.9 billion in 2022.

Amazon, based in Seattle in 1994, has an estimated 1,285 distribution facilities, achievement facilities and different services in the US, with one other 1,088 in different nations across the world, in line with MWPVL , a supply chain consulting agency. The retailer has an worker headcount of 1.5 million across the world, and 1 out of 153 American staff works for Amazon.

Meanwhile, eight out of 10 US buyers are Amazon clients, in line with information from the analytics agency Numerator ready for Insider.

Numerator discovered that Amazon’s typical shopper is a college-educated, white married lady, and break up throughout two age brackets: 35 to 44 and 55 to 64. She sometimes lives in the Southeast, doesn’t have youngsters, and earns more than $80,000 per year.

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Amazon has the third-highest buyer loyalty after Walmart and Target among the many main manufacturers surveyed, with almost 89% of its 2021 buyers returning in 2022.

At the same time, the ecommerce giant added far fewer new clients than it lost by a ratio of almost 5 lapsed clients for every new one last year.

The typical buyer orders only one or two gadgets per transaction, however she makes a relatively high variety of transactions per year, with 83 orders at an annual cost of $2,969, Numerator discovered.

About 9% of her spending takes place at Amazon — barely lower than what she spends at Walmart, the world’s largest retailer. Amazon clients are also extremely prone to evaluate costs on Amazon, even when purchasing elsewhere.

Their favourite product classes on Amazon are cellphone equipment, circumstances, and chargers, in addition to medical provides and small kitchen home equipment. They are inclined to buy Amazon’s in-house labels, and their favourite identify manufacturers are Disney, Hanes, Kraft, and Apple.

Read more of our typical shopper profiles:

• Walmart: A 59-year-old white suburban lady incomes $80,000 a year
• Costco: A 39-year-old Asian American lady incomes more than $125,000 a year
• Target: A millennial suburban mother with a family revenue of $80,000
• Whole Foods: A extremely educated West Coast millennial lady incomes $80,000