How much money YouTubers make, according to dozens of creators

March 16, 2023

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How much money YouTubers make, according to dozens of creators — Charlie Chang.
Charlie Chang

YouTube creators who’re a part of the Partner Program can monetize their movies with adverts.
Eight YouTubers said they earned between $1.61 and $29.30 per 1,000 views.
We spoke with dozens of YouTube creators whose month-to-month earnings ranged from $82 to $83,000.

YouTubers can earn their cash various methods, from sponsorships to promoting merchandise. But income from Google adverts is a giant chunk of many YouTube stars’ incomes.

Social-media creators who’re a part of the YouTube Partner Program can earn cash off their movies with Google-placed adverts.

To begin incomes cash immediately from YouTube, creators should have at the least 1,000 subscribers and 4,000 watch hours in the past year. Once they attain that threshold, they’ll apply for YouTube’s Partner Program, which permits creators to begin monetizing their channels via adverts, subscriptions, and channel memberships.

Eight YouTubers not too long ago shared their RPM charges, or income per mille. The YouTubers said they earned between $1.61 and $29.30 per 1,000 views. (Read the total breakdown of their RPMs.)

How a lot YouTubers earn per month from the platform relies on components like the quantity of views, viewers location, and content class. 26 YouTubers explained how a lot they earned per month and it ranged from $82 and $83,000.

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Those earnings can fluctuate by month for creators. For instance, Sarah Lavender, a YouTuber with about 100,000 followers, earned totally different month-to-month incomes starting from about $1,000 in one month to over $6,000 in one other. (She broke down her precise earnings every month for a year.)

Another YouTuber, who has over 1 million subscribers and makes movies about private finance, earned over $50,000 in a single month.

But YouTube creators with far fewer followers can also make respectable cash. Nano influencer Jen Lauren earned $213 in a month, as an example.

In all, Insider has spoken with dozens of YouTube creators about how a lot every of them made per month, on movies with 100,000 or 1 million views, and different monetary subjects.

Here’s a complete breakdown of Insider’s YouTube cash logs collection:

How a lot cash YouTubers make a month

Many YouTube creators earn cash off the adverts that play in their movies and obtain a month-to-month payout.

So how a lot do YouTubers usually make per month?

Here’s a full breakdown of our protection of how a lot YouTuber creators earn month-to-month:

9 million subscribers: Nuseir Yassin, founder and creator behind Nas Daily
3.6 million subscribers: Ali Abdaal, a British YouTuber
1.8 million subscribers: Tiffany Ma, a way of life creator
1.7 million subscribers: Andrei Jikh, who movies movies about cryptocurrency
1 million subscribers: Nate O’Brien, a personal-finance creator
600,000 subscribers: Kelly Stamps, a minimalism-lifestyle creator
600,000 subscribers: Manny Ortiz, a full-time images YouTuber
350,000 subscribers: Charlie Chang, a personal-finance creator
269,000 subscribers: Joshua Mayo, a private finance influencer
200,000 subscribers: Charli Prangley, an online and graphic design creator
200,000 subscribers: Erin Winters, a enterprise creator
150,000 subscribers: SemideCoco, an ASMR creator
145,000 subscribers: Sarah Lavender, a full-time ASMR creator
125,000 subscribers: Levi Hildebrand, a zero-waste creator
80,000 subscribers: Chloe Tan, a school life creator
50,000 subscribers: Kelly Anne Smith, a personal-finance creator
50,000 subscribers: Macy Schmidt, a way of life creator
50,000 subscribers: Marissa Lyda, personal-finance creator
35,000 subscribers: Jake Tilk, a creator who makes movies about entrepreneurship
31,000 subscribers: Erica Boucher, a creator with a DIY candle making channel
30,000 subscribers: Aisha Beau Frisbey, a full-time life-style creator
19,300 subscribers: Reni Odetoyinbo, a private finance influencer
6,800 subscribers: Meghan Pruitt, a school influencer
5,000 subscribers: Jen Lauren, a nano influencer

How a lot cash YouTubers make per 1,000 views (RPM)

For each 1,000 advert views, advertisers pay a sure fee to YouTube. YouTube then takes 45% and the creator will get the remainder.

Some topics, like private finance or cryptocurrency, can increase a creator’s advert fee by attracting a profitable viewers.

Toward the end of 2022, YouTube reported a slowdown in promoting in Q3, however in terms of income from advertisers, creators Insider spoke with said earnings have largely gone unchanged.

The YouTubers earned between $1.61 and $29.30 per 1,000 views.

Read the total breakdown: 8 YouTubers explain how a lot cash they earn per 1,000 views — and the way it’s modified in the last year

How a lot cash YouTubers make for 100,000 views

How a lot cash a single YouTube video with 100,000 views makes from Google-placed adverts relies on the content of the video and the viewers who watches.

The amount of cash a video will earn also relies on its watch time, size, and video kind, amongst different components.

Here’s a full breakdown of our protection on how a lot YouTube creators make for 100,000 views:

How a lot cash a YouTube video with about 100,000 views makes, based on 6 creators
A YouTube creator explains how a lot she makes from video with 100,000 views about her day-to-day life