Kelloggs is giving its Pringles and Cheez-It business a new name with classical Latin twist. It’s the latest company name to incorporate the ‘dead’ language.

• Kellogg is renaming its snack enterprise “Kellanova” — a combo of Kellogg and a Latin phrase for “new.”
• Companies making every part from vehicles to cigarettes have leaned on different languages to call themselves.
• From Pandora to Altria, here is a rundown of firm names with uncommon origins.

A legendary land in a fantasy novel? Your uncle attempting to call the faculty basketball workforce that simply got eradicated from March Madness?

No, it is the brand new identify for one of many world’s largest meals firms.

Kellogg is naming its snacking division “Kellanova,” the most recent step in breaking apart the corporate, it said on Wednesday.

The new firm will embody Pringles, Pop-Tarts, and Cheez-It crackers. Kellanova will also embody frozen and refrigerated meals resembling plant-based model Incogmeato and international cereal merchandise resembling Coco Pops, which is offered in the UK.

The identify attracts inspiration from the Kellogg identify and a typical Latin phrase, Kellogg CEO Steve Cahillane said in an announcement.

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“The ‘Kell’ overtly recognizes our enduring connection to Kellogg Company, while ‘anova,’ which combines ‘a’ and the Latin word ‘nova,’ meaning ‘new,’ signals our ambition to continuously evolve as an innovative, next generation, global snacking powerhouse,” said Cahillane, who’s slated to change into the CEO of Kellanova.

The new firm’s emblem makes use of the curvy letter “K” that Kellogg has used for many years, Cahillane said. It also includes a lower-case “v” with a curved right side that “embodies our forward momentum as we embark on this next chapter,” he said.

Cereal manufacturers resembling Special Ok, Froot Loops, and Rice Krsipies might be managed by a separate firm called WK Kellogg Co. The firm will deal with gross sales in North America, Kellogg said.

Packages for each firms’ merchandise will retain the “Kellogg’s” identify, in line with the announcement. The new names are the most recent section in the breakup of meals giant Kellogg. The course of began last summer time when Kellogg said it will divide itself into three separate firms: One targeted on snacks, one targeted on cereal, and a 3rd on its plant-based manufacturers. Since then, Kellogg has determined to separate into simply two companies. 

Etsy and Mondelez are amongst different firms with Latin names

Kellanova is hardly the first firm rebrand to attract inspiration from Latin.

Automakers Fiat Chrysler and PSA Group mixed in 2020 under the identify “Stellantis,” CNBC reported on the time. The title was primarily based on the Latin verb “stello,” or “to brighten with stars,” and, in line with the corporate, was a reference to the well-known automobile manufacturers that the merger brought collectively, together with Jeep and Alfa Romeo. 

Etsy founder and CEO Robert Kalin named the net market after watching an Italian film and listening to the phrase “etsi.” In Italian, the phrase means “oh yes,” and it in Latin, it means “and if,” Kalin told Reader’s Digest in 2012.

There are also examples from huge shopper manufacturers. When Kraft Foods spun off a few of its snack manufacturers in 2012, the brand new firm selected the identify “Mondelez,” primarily based on the Latin phrase for “world,” the Wall Street Journal reported on the time.

Before that, cigarette maker Philip Morris said it will change its identify to “Altria” in an allusion to the Latin phrase for “high,” the Journal reported in 2001.

Of course, different firms have thought-about well-known English phrases when naming their firms.

Twitter’s founders initially thought-about calling the corporate “Status” or “Twitch.” They picked “Twitter” after searching for associated phrases in the dictionary.

Steve Jobs determined to call his firm “Apple Computer” whereas driving on a freeway between Palo Alto and Los Altos, fellow co-founder Steve Wozniak said, in line with Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company.

But there’s not less than one draw back to a typical English phrase. “I thought instantly, ‘We’re going to have a lot of copyright problems,'” Wozniak said.