Listen to this articleKlaviyo, an e-commerce advertising automation platform, has laid off 140 of its employees throughout all groups, together with engineering and design, TechCrunch has realized from quite a lot of sources.
Klaviyo’s director of public relations, Lacey Berrien, confirmed the workforce discount over email, including that their “focus is supporting the departing Klaviyos who made meaningful contributions to the company.” Using publicly accessible figures on Klaviyo’s employees measurement, the layoff has impacted roughly 10% of employees. TechCrunch obtained correspondence despatched from management to impacted workers which stated, “after careful consideration, we have made the difficult decision to reduce our overall workforce in an effort to reduce redundancy and recalibrate Klaviyo’s areas of investment for the future.”
Now, sadly, Klaviyo is becoming a member of the long checklist of tech firms that have had mass layoffs in 2023. In January, HubSpot, one other Boston-based advertising giant, announced its plans to cut 7% of its workforce.
TechCrunch extensively profiled the Boston-based enterprise’ historical past of development and goal to rebuild owned advertising exterior of the pandemic. The enterprise, at its core, helps different companies higher seize its buyer’s money with email triggers, product suggestions and predictive analytics. To date, it has landed more than 100,000 users, it claims, together with the likes of Unilever and Living Proof. The closely venture-backed enterprise last acquired a $100 million strategic funding from Shopify, per SEC filings. Months later, the enterprise made its first acquisition ever by scooping up Napkin.io, a device that provides builders a more seamless way to deploy code from their browsers.
Today, although, the image of clear development is challenged, or on the very least, set in new context. It’s unclear if the corporate goes to instill a hiring freeze as properly, nevertheless it nonetheless has 65 open job listings on its careers web page.
If you have a juicy tip or lead about happenings in the enterprise world, you possibly can attain Natasha Mascarenhas on Twitter @nmasc_ or on Signal at +1 925 271 0912. Anonymity requests will likely be revered.
Klaviyo conducts company-wide layoffs by Natasha Mascarenhas initially revealed on TechCrunch
