- Subway is bringing back its Footlong Pass subscription program.
- Subscribers get 50% off footlong subs. Last year, the corporate bought 10,000 passes in six hours.
- Passes will likely be accessible on the chain’s app, which has seen a surge in downloads recently, in addition to on-line.
Subway’s app downloads are exploding. And, they’re about to surge even more because the chain plans to bring back its wildly well-liked $15 Footlong Pass deal.
The cross, legitimate as soon as day by day throughout April, permits prospects to obtain 50% off a footlong sandwich. Subway rewards members can buy a cross beginning March 21 at 8 a.m. Eastern via the chain’s web site or app, the chain announced Friday.
In August, when Subway debuted the subscription program for the first time, the chain bought 10,000 passes in six hours. Expecting high demand once more, Subway is providing 250,000 passes exclusively for members of its loyalty program, Subway MyWay Rewards.
“The first 10,000 passes sold out in a matter of hours, and while we have 250,000 available this time around, we expect them to go very quickly,” Barb Millette, senior director of loyalty and present playing cards, said in a press release.
Still, there is a catch.
Only collaborating franchise areas will settle for the cross. Subway declined to reveal what number of eating places are accepting the cross. Subway franchise homeowners routinely balk on the chain’s discounting applications, with some refusing to simply accept coupons.
The Footlong Pass program’s revival comes as Subway has spent practically two years revamping its menu. Since 2021, the chain has added new sauces, breads, and proteins. Last year, it also introduced a dozen “chef-created” sandwiches, the place prospects order by title and quantity as an alternative of constructing their own sub. The Subway Series was billed because the chain’s “most significant menu update” in its 60-year historical past.
This year, the chain is rolling out deli meat slicers to eating places throughout the US as a part of its menu revamp.
One million Subway app downloads in a month
According to app intelligence agency Apptopia, Subway’s menu overhaul, and up to date promotions are inflicting a surge in app downloads.
In February, Subway’s app was the third-most downloaded fast-food app in the US, logging 1 million downloads, Apptopia said in an article revealed in QSR Magazine. McDonald’s (3.2 million downloads) and Starbucks (1.3 million downloads) got here in at No. 1 and a pair of for the month, respectively.
Though it did not come near beating McDonald’s or Starbucks, Subway’s rating was the very best on Apptopia’s fast-food monitoring chart since June 2021.
“Subway’s new menu has been giving it a higher level of daily downloads, but it also promoted a BOGO deal in early February that was only available through the mobile app,” Adam Blacker, vice chairman of Insights at Apptopia, wrote.
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