YouTube TV hikes price to $72.99 per month due to rising ‘content costs’

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YouTube has announced that it’s elevating the price of its YouTube TV subscription to $72.99 per month. The new month-to-month price is an $8 improve from the present $64.99 month-to-month price. New members will see the brand new price beginning in the present day, whereas present members will see the price change staring on April 18. The Google-owned firm blames an increase in “content costs” for the change. To soften the blow, the corporate announced that it’s decreasing the price of its 4K Plus add-on from $19.99 per month to $9.99 per month.

“As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, in order to bring you the best possible TV service,” the corporate said in a tweet.

YouTube TV notes that that is it’s first price improve in three years. In July 2020, the price for YouTube TV elevated from $49 to $64.99. The service debuted in 2017 at $35 per month.

“We are committed to offering a premium way for you to stream TV, but understand this new price may not work for you,” the corporate said in a tweet. “We do hope YouTube TV continues to be your service of choice, but we want to give you the flexibility to cancel at any time.”

YouTube TV lately announced a landmark streaming deal with NFL Sunday Ticket, which has beforehand only been obtainable by means of DirecTV in the U.S. The multi-year deal is reportedly price $2 billion per season. Starting subsequent season, the NFL Sunday Ticket might be obtainable on two of YouTube’s subscription companies as an add-on bundle on YouTube TV and standalone à la carte on YouTube Primetime Channels. Since YouTube TV is turning into the brand new house to NFL Sunday Ticket this fall, the price hike doesn’t come as a shock, sadly.

It’s price noting that YouTube TV isn’t the only service that has lately introduced a price hike, as its opponents have completed the same. Sling TV bumped up its plans by $5 last November, and FuboTV also elevated charges by $5 a month in January. In addition, DirecTV Stream carried out $5 to $10 price hikes in January, whereas Hulu raised the cost of the Hulu Live TV bundle in December from $64.99 per month to $69.99 per month.

The price hike comes that same week that YouTube TV launched early entry to “multiview,” an choice that enables viewers to observe as much as 4 totally different preselected streams on the same time.

YouTube TV launches early entry to a ‘multiview’ function for watching 4 streams without delay

YouTube TV hikes price to $72.99 per month resulting from rising ‘content costs’ by Aisha Malik initially printed on TechCrunch