I went on board Beond, ‘the world’s first premium leisure airline’ with lie-flat beds — but I don’t think it’s better than business class
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Beond is an airline where every seat is like business class, with lie-flat beds.
Although most of the seats have small footrests which felt cramped.
It’s mostly cheaper than competitors’ business class, but future routes look to be closer in price.
Beond bills itself as “the world’s first premium leisure airline,” and first took to the skies in November.
Before it began flying its first three routes — which all go the Maldives, from Saudi Arabia, Germany, and Switzerland — it was on display at the Dubai Air Show.
Max Nilov, the chief strategy officer and cofounder, told Business Insider it was the result of “20 years of dreaming.”
“We’re not afraid to compete with anyone,” he said, explaining how the first three routes were chosen due to demand.
After having a look onboard, I don’t think Beond feels quite as luxurious as business class on other airlines. It lacks privacy dividers, and you can lose that sense of exclusivity when everyone’s in the same cabin.
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