Last night, Taylor Swift cheered on as her boyfriend, Travis Kelce, and the Kansas City Chiefs took home Super Bowl LVIII, and her appearance may have inspired “Swifties” to do some online shopping.
Swift wore a pair of crystal-embellished, slit jeans to the big game after jetting back to the states from her tour in Japan.
The straight-leg pants retail on Area for $695 and are currently sold out, according to the brand’s website.
Bergdorf Goodman, Lyst and Net-a-Porter are other retailers who had the jeans in stock, but after Swift was seen donning the shimmering appliqued denim, the garment sold out on those platforms as well.
“AREA’s straight-leg jeans are slashed at the thighs and traced with sparkling crystal cupchains – a brand signature,” says Net-a-Porter’s description of the jeans, which is posted on the company’s website.
“They’re cut from black denim that’s faded and whiskered to give them a worn-in look and sit high on the waist.”
In light of the fan frenzy, the online retailer Farfetch has only one pair of the Area jeans left and is charging $1,103, at the time of publication.
This is not the first time Swift wore an Area-designed item of clothing to a Chiefs game.
When the singer arrived at the Chiefs/New York Jets game on Oct. 2, she was photographed wearing a pair of Area short-shorts that featured the brand’s staple jeweled embellishments.
In a matter of hours, online retailers were sold out.
Area did not respond to FOX Business’ request for comment at the time of publication.
Bergdorf Goodman, Lyst, Farfetch and Net-a-Porter did not respond to FOX Business’ request for comment at the time of publication.
Aside from Area clothing, Swift has been seen in a jacket custom designed by 49ers wife, Kristin Juszczyk, which “catapulted the career” of the WAG who has since entered into a licensing deal with the NFL, FOX Business previously reported.
As for Kelce, his Kansas City Chiefs jersey saw a 400% spike in sales after Swift attended the game in support of the tight end, FOX Business reported at the beginning of the NFL season.