Global iPhone shipments fell 9.6% in the first quarter, another sign of Apple’s woes this year

Global iPhone shipments fell 9.6% in the first quarter, another sign of Apple’s woes this year
Pls share this post

Listen to this article
Three iPhone 12 cases on an orange gradient background.
iPhone models with various protective covers.

  • Apple’s global iPhone shipments dropped by nearly 10% this quarter, a new research report said. 
  • Global smartphone shipments rose by 7.8%, as Chinese smartphone makers shipped more.
  • Samsung surpassed Apple’s shipments by 10 million units in the first three months of the year.

In another blow to Apple, iPhone shipments fell nearly 10% in the first three months of the year, even as global smartphone shipments increased.

South Korea-based Samsung beat its American counterpart by 10 million units in the first quarter, according to a report released on Monday by market researcher International Data Corporation. Samsung regained its top spot as the smartphone maker with the highest shipments, a title it lost in the last three months of 2023.

READ ALSO  Hey Apple, we need a new iPhone SE sooner than later

iPhone shipments are a closely watched metric because the devices comprise the bulk of the company’s sales. The company sold $69.7 billion of iPhones in the three months ending December 31, according to the company’s most recent quarterly report. Services came in second, at $23.1 billion.

Apple is facing a slew of challenges this year. iPhone sales fell in China, a key market. In recent months, the company abandoned an expensive and decade-long electric vehicle project, and like other Big Tech companies, Apple was recently hit with an antitrust lawsuit by the US Justice Department.

Apple did not immediately respond to a request for comment from Business Insider sent outside regular business hours.

READ ALSO  A former Apple employee leaked details about products he didn't like from his work iPhone, lawsuit says

Global smartphone shipments rose for a third straight quarter, up 7.8% year-over-year, signaling a rebound in the overall industry. Last year, annual shipments rose 8.1% from 2022, when they fell lower than 2013 levels due to weak demand and inflation.

“There is a shift in power among the Top 5 companies, which will likely continue as market players adjust their strategies in a post-recovery world,” Nabila Popal, an IDC research director, wrote in Monday’s report. Apple and Samsung “both saw negative growth in the first quarter, it seems Samsung is in a stronger position overall than they were in recent quarters.”

Both Apple and Samsung saw a drop in year-on-year shipments, while Chinese manufacturers Xiaomi and Transsion saw close to a 34% and 85% rise, respectively, from the first quarter last year, per the IDC report.

Read the original article on Business Insider


READ ALSO  The full list of major US companies slashing staff this year, from Amazon to Google and Apple

Pls share this post
Previous article
Wordle today: Here’s the answer and hints for April 15
Next articleEx-CIA director says Israel could use ‘covert’ operations to retaliate against Iran’s drone strikes without escalating the conflict