Taylor Swift’s music returns to TikTok ahead of ‘The Tortured Poets Department’ release

<div>Taylor Swift’s music returns to TikTok ahead of ‘The Tortured Poets Department’ release</div>
Pls share this post


Listen to this article
Taylor Swift performing at the Eras Tour in a black jumpsuit.

No, it’s not a glitch. Taylor Swift survived the great war between TikTok and Universal Music Group.

Today (April 11), fans noticed her music returned to the platform just in time to promote her forthcoming album The Tortured Poets Department, out April 19. In January, UMG removed all the music it owned and/or distributed, including Swift’s prolific catalog, from TikTok after negotiations between the music giant and the social media platform broke down over artist royalties.

Swift is the only UMG artist whose music has returned to the platform. Other TikToks using UMG artists’ music like The Weeknd, Ariana Grande, and Bad Bunny remain silent.

READ ALSO 
Gen Z is apparently reviving the Facebook 'Poke'

It’s not all that surprising that Swift would become the exception to the rule. When the singer released her last album, Midnights, she relied heavily on TikTok for promotion. She revealed the tracklist for the album in a series uploaded to the platform titled, “Midnights Mayhem with me.” She has yet to post about Tortured Poets Department on TikTok.

But even during her music’s dark period on TikTok, Swifties kept her eras alive on the platform, posting pitched-up versions of songs and covers.

Hopefully, Swift’s move will help smaller UMG artists who rely on TikTok to promote music much more than the superstar get their music back on the platform.

READ ALSO 
30+ of the best headphone and speaker deals ahead of Amazon's Big Spring Sale

TikTok and UMG did not immediately respond to a request for comment.

Source



Pls share this post
Previous articleBest tax software deals: File now to get your taxes done by April 15
Next articleHybrid vehicle sales revving up as EV demand sputters